Maddie
Yerant.
Communications Professional
Journalism · PR · Content Marketing · Social Media
Experienced, motivated and creative communications professional crafting compelling content that reaches every audience. I write across platforms, voices and subjects to deliver the right message — proficient in AP Style, Adobe Creative Suite and various CMS platforms, with proven skills in editing, design and project management.
Auburn journalism grad (2015), English lit minor. Since then: local newsrooms, consumer & beauty PR, internal comms, marketing and social — now looking for what's next.
— Selected work
Published writing.
A selection of pieces across enterprise tech, sales enablement, healthcare and lifestyle — written for Forbes, The New Stack, Highspot and more.
Highspot
·Feb 29, 2024
Guide: What Good Sales Onboarding, Training and Coaching Look Like
A playbook for revolutionizing sales training — accelerate onboarding, build skills and equip reps to maximize productivity.
Highspot
·Feb 29, 2024
Guide: What Good Sales Management Strategy Looks Like
Why visionary sales leadership — not just selling ability — drives revenue, and how to invest in the managers who get you there.
Ergotron
·Feb 28, 2024
Ergonomic Guide for Documentation and Charting
A practical guide for clinicians on building healthier, more sustainable documentation workflows at the point of care.
The New Stack
·Feb 27, 2024
5 Risks of Outsourcing Development and How to Avoid Them
Outsourcing is surging — but speed and savings come with real risk. Here's how engineering leaders can protect quality and IP.
The New Stack
·Feb 20, 2024
Unraveling the Costs of Bad Code in Software Development
Bad code post-deployment can cost 30–100x more to fix. A look at why technical debt keeps quietly draining the business.
The New Stack
·Dec 8, 2023
Arming Developers with the Power of Clean Code
Where traditional, well-crafted code still wins in an AI- and low-code era — and how to make it a competitive advantage.
The New Stack
·Dec 6, 2023
AI Will Create Demand and Empower Developers, Not Replace Them
AI in DevOps isn't a replacement story. It's an expansion story — and developers are the ones who get to guide it.
The New Stack
·Nov 29, 2023
The Highs and Lows of Low-Code Tools
Once dismissed as a gimmick, low-code has matured fast. A look at where it delivers — and where teams still get burned.
Forbes
·Sep 15, 2023
Council Post: Oral Health: The Missing Piece In Health Care
Closing the gap between oral care and overall health could save billions — and reshape how the system treats prevention.
Personal
·May 9, 2022
Take the Time to Ease Your Mind for Mental Health Awareness Month
A personal essay for Mental Health Awareness Month on slowing down, checking in and giving yourself the same grace you'd give a friend.
More recent writing samples and case studies available upon request.
Let's start
a conversation.
Whether you're hiring, pitching a story, or just want to talk shop — my inbox is open and I usually reply within 24 hours.